Founded by Greg Sawyer, Additive Music PR is a press and promo agency specialising in dance and electronic music - with a focus on house and techno - across singles, albums, events and artist-focussed campaigns.

Established in 2016, Additive PR is now recognised as one of the industry’s leading agencies for house, techno and electronic music, and has worked with a huge range of AAA artists, labels, venues and festivals including Masters At Work, Mark Knight, Steve Bug, Dave Lee, Sony Music, Get Physical, Studio 338, Extrema Outdoor and many more.

Previously in-house at Defected Records, Greg was the label’s sole publicist across their albums, singles and events, and has built campaigns for the likes of Pete Tong, Gorgon City, MK, Frankie Knuckles, Dimitri From Paris and Hercules and Love Affair. Greg has also worked campaigns for events at world-renowned venues such as Ministry of Sound, Pacha, Space Ibiza, Amnesia and Oval Space.

Services include:

- Creation of all press releases and related materials
- Arranging premieres, mixes, playlist features, artist interviews, event previews and other promotional features
- Servicing all releases to key journalists, publications and blogs and
pitching for reviews
- Club and radio promo service
- Artist and label bio writing